Thursday, January 24, 2008

Toys


1965 ads were tantalizing.

12 comments:

Josh "Just What the Doctor Ordered" Heisie said...

Awesome. I found a bunch of manly old magazines from the fifties at a pawn shop a few months ago. They're amazing...selling grenades and muscles and mail order brides.

Jim Smith said...

Just what the doctor ordered!

Jose said...

yeah i loved toy soldier stuff when i was a kid. i was hypnotised by that stuff.

seeing old ads from USA, 1950s-60s, delights and depresses me intensely. why did they stop doing this stuff? where did the world go wrong? where's the FUN??

anyway, the Chevalier thing is hilarious. Is "healthful" a word? New to me, if it is.

Jim Smith said...

It is an advertising trick to invent words from familiar ones as in: healthful from healthy and hopeful. Acronymns are fun too, especially government ones. I just can't think of them this early. M.I.L.F. stands for Mature Independent Ladies of Ferocity.

Charlie J. said...

I love the Dick Tracy types with the giant guts in the Chevalier thing. Chester Gould could have learned a thing or two about drawing detectives from that guy.

Josh "Just What the Doctor Ordered" Heisie said...

I can scan some of mine if anyone wants me to.

By the way Jim, did you get my email? I sent it two days ago. See ya.

Danny Fry said...

Holy crap! I remember buying that as a kid because the ad was so cool. Of course when I got it it was a cheap piece of sh!t! They were flat little standup soldiers not like the green little army men most of us had. I'm still mad about it. ha ha

Jim Smith said...

Danny, the soldier sets by Marx were the favorite in our household. They had great detail. Some of the soldiers were on stretchers and some were in the act of getting shot. Great toys for kids, huh? $20 in 1965. Now they sell in military magazines for $500. If I only knew now what I didn't know then...
Yeah Charlie seems like all cartoonists were good in the bad old days.

Jim Smith said...

Another word created by admen, Velveeta from velvet and cheetah.

scartoonist said...

My pal bought those when we were kids. Everything was 2D, not 3D like in the illustration. It was impossible to make the little bastards stand up. Box of dead soldiers was more like it.

I'll never forget the brave face my friend put on. He'd blown a month's allowance. I just wanted to leave but I stayed and played with him as if it was fun.

scartoonist
http://scratchinpost.synthasite.com/

Jim Smith said...

Scar, I remember the disappointment when someone in the hood got them and we compared them to the good ones.
Speaking of resentment, there was a kid who's parents were rich, he had every toy soldier ever made and they were all lined up on the floor in perfect formation, with realistic scenery. But we had a lot fun knocking them over with marbles and Lincoln Logs.

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